COMPANY INFO
Cimulate, Inc. is a software development company founded in 2023 by John Andrews and Vivek Farias, headquartered in Boston, Massachusetts, with about 20 employees. The company operates in the Business/Productivity Software industry, offering a generative AI-powered CustomerGPT platform that helps e-commerce businesses increase conversion by understanding customer intent and personalizing shopping experiences. Website: https://www.cimulate.ai
Cimulate, Inc. is a Boston-based software company founded in 2023, specializing in generative AI-powered solutions for e-commerce businesses. Their flagship platform, CustomerGPT, helps online retailers increase conversions by understanding customer intent and personalizing shopping experiences.
Cimulate, Inc. executives bring a wealth of experience in AI, data science, enterprise software, and product development. The Cimulate, Inc. leadership team is composed of industry veterans and innovators with a track record of launching AI-driven products, scaling technology startups, and building robust financial and operational strategies. Together, the Cimulate, Inc. management team drives the company's growth by combining technical expertise with a deep understanding of retail and e-commerce markets.
As CEO, John Andrews leads Cimulate, Inc.’s vision and strategy, spearheading the development and launch of the CustomerGPT platform. In 2024, he secured a $28M Series A funding round led by Spark Capital and oversees GTM expansion, resulting in early customer traction with reported 25% higher engagement and 15% increased purchase rates compared to legacy solutions.
John began his career at Deloitte Consulting before earning his MBA from Harvard Business School. He spent over eight years at Endeca, remaining through its acquisition by Oracle, where he ran Oracle’s commerce product. In 2013, John co-founded Celect, a retail analytics startup acquired by Nike in 2019, demonstrating deep expertise in big data and AI-driven retail technology that now shapes Cimulate, Inc. leadership.
As CTO, Vivek Farias leads R&D and technology architecture for Cimulate, Inc.’s generative AI commerce platform, architecting the underlying LLM-powered customer-behavior model. He partners closely with John to translate cutting-edge AI research into production systems, securing patents for novel transformer-based recommendation methods and guiding a team that built the technical core of Cimulate, Inc.
Vivek is a Professor of Operations Research at MIT with over a decade of AI and machine learning research experience, including pioneering work in reinforcement learning. He co-founded Celect in 2013 while at MIT and played a key role in its acquisition by Nike. Vivek holds a PhD from MIT in Operations Research and Applied Mathematics, contributing deep technical rigor to the Cimulate, Inc. management team.
Chris Whitten oversees Cimulate, Inc.’s financial strategy, budgeting, and reporting, guiding the company through its Series A raise and establishing financial controls for scale. He implements financial modeling that supports strategic decision-making and capital allocation, ensuring runway optimization and compliance as Cimulate, Inc. expands.
Chris brings over 20 years of CFO experience with startups and public technology companies, including senior finance roles at VMware and Intuit. He holds an MBA from the University of Chicago Booth School of Business and a BS in Accounting, bringing a strong financial backbone to Cimulate, Inc. leadership.
Sean leads Cimulate, Inc.’s pre-sales and solutions engineering teams, architecting bespoke CustomerGPT integrations for retail clients. His efforts have accelerated deal closures by 40% through proof-of-concept demos and technical workshops, fueling Cimulate, Inc.’s rapid pipeline growth.
Sean has 15 years of experience in enterprise software solution sales and engineering. Prior to Cimulate, Inc., he held leadership roles at Elasticsearch and Algolia, specializing in search and AI-driven personalization. He holds a BS in Computer Science from Northeastern University, adding strong technical sales capability to Cimulate, Inc. management.
Alinna Brown defines the product roadmap and requirements for the CustomerGPT platform, prioritizing features based on market feedback and analytics. Her product leadership drove the launch of key personalization modules that improved user adoption metrics by 30%.
Alinna holds an MBA from MIT Sloan School of Management and a BA in Economics from Stanford University. She previously worked as Lead Product Manager at Optimizely and has over eight years of product management experience in SaaS and AI sectors, establishing her as a vital member of Cimulate, Inc. management.
Juan Manuel Chaneton manages Cimulate, Inc.'s Data Science organization, overseeing development of predictive and recommendation models that underpin the CustomerGPT platform. His team’s work has improved model precision by 20% and reduced inference latency by 35%.
Juan holds a PhD in Computer Science from University of Buenos Aires and an MS in Data Science from Columbia University. Previously, he led data science teams at Shopify and Wayfair, bringing expertise in large-scale real-time analytics to Cimulate, Inc. leadership.
Yizhou Huang develops novel machine learning algorithms for natural language understanding and generation, contributing core innovations to the CustomerGPT engine. His research outputs include publications at NeurIPS and ACL, helping keep Cimulate, Inc. at the forefront of AI advancement.
Yizhou earned his PhD in Machine Learning from Carnegie Mellon University. He previously served as a postdoctoral researcher at Microsoft Research and as an ML scientist at Facebook AI Research, enriching Cimulate, Inc. management with thought leadership in AI.
Mohamed Abdul Huq Ismail architects and implements scalable microservices and API layers for CustomerGPT, enabling high-throughput inference. His optimizations reduced server costs by 25% while maintaining 99.9% uptime, directly impacting Cimulate, Inc.’s operational efficiency.
Mohamed holds an MS in Software Engineering from Georgia Tech and a BS in Computer Engineering from University of Illinois at Urbana-Champaign. He previously worked at Amazon Web Services designing distributed systems, adding robust engineering depth to Cimulate, Inc. leadership.
John Lazenby specializes in customer behavior modeling and A/B testing frameworks at Cimulate, Inc., enabling the company to iteratively refine product recommendations and personalize search results. His work has boosted conversion rates by 18% for Cimulate, Inc. clients.
John holds an MS in Statistics from UC Berkeley and a BS in Applied Mathematics from UC San Diego. He spent five years at Google leading analytics for shopping experiences, further strengthening the data-driven approach of Cimulate, Inc. executives.
Evan Yao focuses on embedding and vector search algorithms, enhancing content retrieval speed and relevance for the CustomerGPT platform. His work improved vector search recall by 22% and introduced advanced nearest-neighbor techniques.
Evan has an MS in Computer Science from MIT and a BS in Mathematics from University of Toronto. He previously conducted research at OpenAI and co-authored papers on scalable embedding methods, making him a critical part of Cimulate, Inc. executives driving AI innovation.
The Cimulate, Inc. leadership team combines deep expertise in AI, enterprise SaaS, data science, and product management, supported by founders with a strong record of successful exits and technical innovation. This management team structure fosters cross-functional collaboration, agility, and a relentless focus on customer outcomes—essential for top-tier performance in the fast-evolving business productivity software landscape. The Cimulate, Inc. founders and executives continue to attract top talent and investor interest, positioning the company for continued growth and leadership in generative AI for commerce.
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