COMPANY INFO
The actual company name is Certify, founded in 2020 by Anshul Rathi, who is also the CEO. Certify is a private healthcare technology company headquartered in New York, NY, with approximately 194 employees. The company operates in the Enterprise Systems (Healthcare) industry and provides a data intelligence platform designed to automate provider licensing, credentialing, monitoring, and enrollment, streamlining provider network management for health plans and digital health companies. Certify's platform uses API-first, data-first, and automation-first principles to reduce administrative burdens and improve the accuracy and accessibility of provider data, ultimately enhancing healthcare efficiency and patient care.
Certify is a healthcare technology company founded in 2020, headquartered in New York, NY. Certify provides a data intelligence platform that automates provider licensing, credentialing, monitoring, and enrollment, streamlining provider network management for health plans and digital health organizations.
The Certify executive team is a group of industry veterans with deep expertise in healthcare, technology, operations, and business development. The Certify leadership brings together diverse backgrounds across entrepreneurship, enterprise innovation, product management, and finance, working collaboratively to drive technological transformation and operational excellence in healthcare provider data and credentialing. Their combined experience fuels Certify’s ongoing growth and reputation for reducing administrative burdens while enhancing data accuracy and efficiency.
Anshul Rathi is the Founder and CEO of Certify, where he builds next-generation provider data infrastructure for the US healthcare sector. He has spearheaded development of Certify’s provider data intelligence platform, integrating APIs, real-time network monitoring, and automation, leveraging his expertise to lead innovations that reduce administrative complexity and improve credentialing processes on a massive scale.
Rathi holds a Master of Science from Brown University in Innovation Management and Entrepreneurship. His career includes key roles at Oscar Health, where he developed credentialing and provider data functions for more than 40,000 providers, as well as stints as a venture analyst at WAM Partners and in business development at Packet. Rathi’s leadership as Certify CEO draws on a foundation in healthcare compliance and startup growth.
Simon Maas is Certify’s Chief Operating Officer, responsible for scaling operational processes and delivering superior customer experiences that drive healthcare efficiency. Maas leads teams focused on process automation and operational excellence, ensuring Certify’s solutions set new standards in customer value and process optimization.
Maas holds a Bachelor of Arts from Harvard University. His extensive experience spans Vice President of Strategy & Operations at Tomorrow Health, Director of Operations at Oscar Health, and Senior Consultant at Oliver Wyman, with a proven track record across healthcare, energy, insurance, and multiple high-performing industries.
Nick Helfrich is the Chief Growth Officer at Certify, responsible for building successful sales teams and driving complex healthcare sales processes. He cultivates key partner relationships, crafts sales strategy, and steers clinical quality outcomes that power Certify’s business growth.
Helfrich earned a BSBA from Rockhurst University. His prior experience includes business development and sales leadership at Twin Health, Papa, MDLIVE, and Cerner Corporation, reflecting his extensive background in healthcare growth, business development, and relationship management.
Alexander Klepadlo is the Senior Vice President of Finance at Certify, where he oversees financial strategy, corporate milestones, and fosters a productive, supportive work culture. Klepadlo ensures Certify’s financial health aligns with strategic goals and enables sustainable scaling.
Holding an MBA from Boston College Carroll School of Management, Klepadlo’s background includes finance leadership roles in top SaaS and tech firms such as WorkStep, Olive, and Brightcove, making him a key member of the Certify management team.
Phil Mishkin is VP of Client Success at Certify, leading teams to deliver high-value customer support and sustained revenue growth. Mishkin’s leadership in customer success operations has substantially improved retention and client satisfaction levels.
Mishkin holds an MBA from The Wharton School. His experience encompasses customer success at Komodo Health and strategic consulting at Deloitte, equipping him with strengths in planning, operations, and healthcare service excellence.
Juliana (Onieal) Van Daele serves as VP, Head of Growth & Product Marketing at Certify, driving global product launches and marketing campaigns. She advances Certify’s market presence through data-driven strategies that fuel organizational growth and innovation.
Van Daele earned her degree from Santa Clara University in Art History and Communications. Her background includes senior product marketing roles at Sword Health and Medly Pharmacy, and prior marketing experience at Google, contributing to her strengths in strategic communications and product launches.
Mitchell Gorodokin is Certify’s VP of Business Development, leading strategic partnerships and business growth initiatives. Gorodokin’s expertise in venture capital and scaling new ventures drives Certify’s industry footprint and revenue opportunities.
He holds an MBA from Columbia Business School and has previously held positions as co-founder/co-CEO at Micro Audio, and key roles at White Star Capital and Deloitte, bringing deep experience in venture strategy and consulting.
Zoltan Gombosi is Senior VP of Engineering at Certify, leading engineering, technology innovation, and product development. Gombosi is recognized for his excellence in building high-performing teams and delivering cutting-edge technology.
Gombosi is an experienced software engineer and technology leader with specialized certifications in AI and security, and a strong record in delivering innovative, high-quality tech solutions.
Kushtrim K. is the SVP of Product at Certify, leading the vision and execution of product, data, and AI-driven initiatives. Kushtrim drives continuous improvement and integration of AI in Certify’s healthcare technology platform.
He holds an Executive Postgraduate Diploma from Saïd Business School, University of Oxford, and has amassed significant experience in health tech product management at 1upHealth, Clearcover, Rally Health, and M*Modal, with expertise in AI integration and product development in healthcare.
The Certify leadership team reflects a blend of entrepreneurial drive, technology innovation, and deep healthcare industry expertise. The company’s management team—spanning CEO, COO, SVPs, and VPs—collaborates seamlessly, each member bringing elite backgrounds from leading healthcare, SaaS, and consulting organizations. Certify’s founders and leadership continue to develop a high-performing, multidisciplinary team structure focused on growth, innovation, and customer value in the rapidly evolving healthcare data landscape.
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