COMPANY INFO
Baselayer, founded in 2011 by Jonathan Awad and Timothy Hyde, is a privately held technology company headquartered in New York, specializing in automated solutions for business verification, risk, and fraud management primarily for financial institutions. With around 97 employees, Baselayer provides a platform designed to mitigate B2B fraud, reduce risk in small business financial dealings, and enable privacy-compliant data sharing among banks and lenders, serving over 2,000 clients including banks, lending institutions, and government entities. The company's website is https://baselayer.com and it operates in the financial technology and information services industry.
Baselayer is a technology company founded in 2023, headquartered in New York, dedicated to providing automated business verification, risk, and fraud management solutions for financial institutions. Baselayer’s modular platform is designed to reduce B2B fraud, optimize risk management, and enable privacy-compliant data sharing for banks, lenders, and government clients.
The Baselayer leadership team brings together deep expertise spanning AI, enterprise software, cybersecurity, compliance, and fintech business growth. This seasoned executive group leverages backgrounds in investment banking, machine learning, sales growth, product management, and regulatory law to deliver impactful solutions to over 2,000 organizations. Their combined experience and proven success across high-growth startups and established tech firms drive the company’s rapid innovation, operational excellence, and sustained client focus.
As Co-Founder & CEO, Jonathan Awad spearheads Baselayer’s strategic direction, driving product innovation and partnerships that have scaled the platform to serve over 2,000 banking, lending, and government clients. He champions AI-driven modular data center solutions and orchestrates collaboration among financial institutions to mitigate B2B fraud and streamline KYB processes, establishing Jonathan Awad and Baselayer as leaders in fintech security and transformation.
Jonathan Awad holds a BS in Economics and Political Philosophy from Skidmore College. He began his career at J.P. Morgan and UBS before moving into private equity at Lazard and OakNorth. From 2021 to 2023, he led growth and product at Middesk before co-founding Baselayer in 2023. With 21 years of interdisciplinary experience in software engineering, AI/ML, and fintech entrepreneurship, he is also an active angel investor and technical thought leader.
As Co-Founder & CTO, Timothy Hyde directs Baselayer’s technology vision, architecting scalable AI and machine learning platforms for risk, fraud, and credit management. He has led the development of proprietary ML models that set new benchmarks in fraud detection accuracy and system reliability for enterprise clients.
Timothy Hyde is a Columbia University graduate and previously served as Chief Technology Officer at Screenshop (acquired by Snap Inc.), then as a Senior Machine Learning Engineer at Snap Inc. His expertise includes full-stack development, real-time inference, and AI applications in fintech, establishing him as a key driver behind Baselayer’s technical competencies.
Philip Tagg leads Baselayer’s European, Middle Eastern, and African expansion, building regional partnerships with financial institutions and banks to accelerate adoption of Baselayer’s KYB and anti-fraud solutions. He has been pivotal in formulating international go-to-market strategies tailored to regional regulatory and operational landscapes.
Philip Tagg possesses an MBA and over 21 years of experience in financial services and fintech. He has held senior leadership positions at major banks and tech firms, bringing seasoned expertise in business development, P&L management, and global market expansion.
Howard Schnuer oversees Baselayer’s global marketing, sales, and operational efforts, driving a revenue increase of over 150% year-over-year. He implements demand-generation campaigns, refines sales funnels, and ensures operational excellence, enhancing Baselayer’s visibility and reach.
Howard holds an MBA and a BS from Bentley University. His previous roles as Director of Industry and Channel Marketing at Zoro and VP of Growth Marketing at Centro reflect his deep expertise in B2B digital marketing, account-based marketing (ABM), and sales automation.
Landon Mattison leads product management and marketing, shaping feature roadmaps and go-to-market strategies that have rapidly boosted Baselayer’s product adoption among enterprise clients. His user-centric approach and product launches have driven a 40% increase in customer retention.
Landon earned a BA from the University of Nebraska-Lincoln. He previously contributed as Product Marketing Manager at Fiserv and Head of Operations & Product at Crescent, where he specialized in product-led growth initiatives across the fintech sector.
Thomas Werner is responsible for architecting and maintaining Baselayer’s automated infrastructure, achieving industry-leading 99.99% uptime. He leads the DevOps and infrastructure teams in implementing CI/CD pipelines, robust security frameworks, and efficient system orchestration.
Thomas holds a BEng from Cleveland State University, with over a decade of experience at ABB in power generation and cybersecurity. His background includes leading automation security initiatives at IO, making him an authority in scalable, secure infrastructure systems.
Monica Murthy accelerates Baselayer’s growth through high-impact partnerships, channel development, and customer success programs. Her strategic leadership in new verticals has contributed to a 75% increase in annual recurring revenue (ARR).
Monica holds an MBA from Wharton School and brings a strong background in enterprise sales and growth roles at fintech startups, including Growth at Middesk and Business Development at OakNorth.
Samir Shah aligns Baselayer’s executive initiatives, oversees cross-functional project delivery, and improves internal processes and governance. He is recognized for enhancing executive decision-making and implementing robust corporate governance structures.
Samir earned his MBA from Stanford Graduate School of Business and has a history of strategy and operations roles at top consulting firms and fintech companies. His expertise spans organizational design and performance management.
Alicia Thomas leads Baselayer’s compliance operations, ensuring strict adherence to global regulations including GDPR and AML. She created Baselayer’s risk assessment protocols, achieving a 60% reduction in compliance incidents.
Alicia earned her JD from Georgetown University Law Center and has over 15 years of experience in compliance leadership at firms such as JPMorgan and Citigroup. Her background is rooted in financial regulation and legal operations for fintech and banking sectors.
Brandon Cressy steers Baselayer’s financial planning, fundraising, and strategic initiatives. He managed a $20M Series A and developed financial models optimizing cash flow and resource allocation.
Brandon holds a BS in Finance from NYU Stern and brings experience from investment banking at Lazard and financial leadership at fintech startups, focusing on capital markets and corporate development.
Baselayer’s management team blends entrepreneurial drive with institutional expertise, supporting high-growth innovation and reliable service for their diverse client base. This executive group’s varied backgrounds in technology, finance, compliance, growth, and operations form a collaborative leadership structure anchored by their co-founders. Strong governance, a results-driven culture, and rapid scaling capacity are at the core of Baselayer’s leadership approach, empowering both its product evolution and its fast-rising reputation among banks and fintech leaders.
Websets is a powerful natural language search and data enrichment tool that helps you research executive teams for any company. Whether you're analyzing the Baselayer leadership team or exploring management structures at other organizations, Websets provides comprehensive insights into executive backgrounds, roles, and team dynamics.
With Websets, you can access detailed executive team profiles, management structures, and leadership insights through intuitive natural language queries. Sign up now to enhance your executive team research capabilities.