COMPANY INFO
Augment, Inc. is a mobile app-based augmented reality platform company founded in 2011 by Cyril Champier, Mickael Jordan, and Jean-François Chianetta. Based in Paris, France, it has 2 employees and was acquired by StayinFront in 2024. The company allows businesses to visualize 3D models of products in augmented reality integrated in real environments through tablets or smartphones, helping sales representatives simulate products in an ultra-realistic way. Its website is www.augment.com.
Augment is an innovative augmented reality platform founded in 2011 by Cyril Champier, Mickael Jordan, and Jean-François Chianetta. Based in Paris, France, but with a global footprint that includes offices in Madison, Wisconsin (headquarters), Coimbatore, Recife, and Kyiv, Augment enables businesses to visualize 3D models of products in real-world environments using tablets or smartphones. This technology empowers sales representatives to simulate and present products in ultra-realistic ways, transforming enterprise sales and marketing workflows. With a dedicated team of six employees, Augment is recognized as a leader in the augmented reality industry.
Augment’s funding journey reflects a strategic approach to growth and innovation. Since its inception, the company has raised a total of $252 million across three funding rounds, attracting some of the world’s leading venture capital firms and strategic investors. Over the years, Augment’s funding rounds have supported foundational technology development, product expansion, scaling of engineering teams, and market adoption acceleration. Augment funding milestones include an early seed round to build its core platform, a $25 million Series A to scale operations, and a substantial $227 million Series B round that brought the company to a $977 million valuation. The most recent funding in November 2024, though undisclosed in amount, emphasizes further scaling and go-to-market strategies.
This round aimed to further scale Augment’s go-to-market operations and accelerate the adoption of its augmented reality solutions across global markets.
The April 2024 Series B round was a pivotal Augment funding round, raising $227 million with a $977 million valuation. Funds were focused on advancing product development, expanding the engineering team, and enhancing the company’s AI capabilities.
Augment’s $25 million Series A round powered the company’s technology development and foundational operations, preparing for accelerated market growth.
The seed round provided initial capital for developing Augment’s foundational technology and ramping up core operations.
A leading global venture capital firm, Evolution Equity Partners participated as a key investor in Augment’s latest funding round, supporting strategic growth and market expansion.
As a major venture capital backer, Sutter Hill Ventures led both the Series A and Series B Augment funding rounds, playing a critical role in the company’s scaling and development efforts.
Index Ventures joined as an investor in the Series B round, reinforcing Augment’s position as a top player in the augmented reality industry through capital investment and strategic guidance.
This VC firm contributed to the Series B round, backing Augment’s innovation-driven product expansion and technology leadership.
Participating in Augment’s Series B, Lightspeed Venture Partners provided financial resources and strategic advice for continued product and team growth.
Meritech’s investment in the Series B round strengthened Augment’s funding base and supported robust engineering and AI initiatives.
The European Union and EIC Fund have supported Augment through grants and innovation funding, helping to fuel the company’s R&D efforts and European market expansion.
As a strategic investor, Salesforce’s involvement reflects confidence in Augment’s enterprise AR applications and market potential.
Individual investors Alain Roubach and Georges Saier have contributed as early backers of Augment, playing a role in its initial growth and technology roadmap.
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