COMPANY INFO
Augment, Inc. is a mobile app-based augmented reality platform company founded in 2011 by Cyril Champier, Mickael Jordan, and Jean-François Chianetta. Based in Paris, France, it has 2 employees and was acquired by StayinFront in 2024. The company allows businesses to visualize 3D models of products in augmented reality integrated in real environments through tablets or smartphones, helping sales representatives simulate products in an ultra-realistic way. Its website is www.augment.com.
Augment is a pioneering mobile augmented reality platform that enables businesses to visualize 3D models of products in real environments through smart devices. Founded in 2011 in Paris, France, Augment empowers sales representatives and enterprises to deliver ultra-realistic product simulations that accelerate decision making and drive conversions.
The Augment leadership team blends deep expertise in software development, AR, business strategy, and global commercial operations. With backgrounds spanning engineering, AI, product management, design, marketing, and sales, the Augment executives collectively drive innovation and sustained growth, leveraging their diverse experiences to build an industry-leading AR platform recognized across markets.
Jeff Liu currently serves as Chief Strategy & Corporate Development Officer at Augment. He plays a crucial role in defining strategic direction and spearheading corporate development initiatives that fuel Augment’s innovation and expansion. Jeff’s expertise has been instrumental in guiding key software projects and partnerships, rooted in his significant contributions at Foxconn and the successful execution of large-scale automation and big data systems.
Jeff Liu holds a Master of Science in Computer Science from California Lutheran University. With over a decade of experience in software engineering and project management, his career includes influential positions such as Software Chief Designer and Project Leader at Foxconn, and CEO at JiangYu Medical Tech. His expertise in software project leadership and consulting underpins much of Augment's strategic success.
Saurav Pahadia is VP of Product and Co-founder at Augment, leading product development and innovation efforts. He is a driving force behind the platform’s AI-driven workflows, leveraging sophisticated automation to streamline enterprise processes. Saurav has been pivotal in delivering product strategies that differentiate Augment in the rapidly evolving AR ecosystem.
He has a strong background in product management and artificial intelligence, with tenure at startups such as xAGI and Authlayer. Saurav completed studies at Y Combinator and Delhi Technological University and brings expertise in machine learning, blockchain technologies, and enterprise-grade product development.
Travis Murdock serves as VP of Marketing at Augment, where he orchestrates marketing strategies to enhance the company's brand presence and foster deeper customer engagement. His leadership is evident in the implementation of high-impact campaigns and growth initiatives across digital and traditional channels.
Travis Murphy brings over 14 years of marketing and leadership experience, complemented by a background in education from Saginaw Valley State University. As the leader of TM Marketing, he has a proven track record in campaign management and brand strategy that supports Augment’s go-to-market success.
Noah Sturm is SVP of Sales & Revenue at Augment, driving sales strategies and spearheading new revenue opportunities. Through his dynamic leadership, Noah has significantly contributed to the company’s market expansion and sales pipeline development.
Noah Stewart earned a Bachelor of Arts from Berry College and has extensive experience in sales across leadership roles at companies like Flexport and Nuvo. He is also the COO and Co-Founder at Revenue Vessel, bringing a blend of entrepreneurial energy and operational discipline to the Augment executive team.
Steve Bonsell is Commercial Director EMEA at Augment, overseeing commercial operations and business development across Europe, the Middle East, and Africa. His leadership has been instrumental in establishing brand awareness and expanding Augment’s customer footprint throughout the region.
Steve Bonsell’s career spans key commercial leadership roles at StayinFront and Nielsen Brandbank. Based in Milton Keynes, UK, he brings a wealth of experience in retail services, project management, and international business development.
Marie Moharam is the Senior Marketing Strategist at Augment, championing innovative marketing approaches using AR, VR, and XR to strengthen the company’s brand and customer engagement. She develops cutting-edge strategies that have enhanced market positioning and contributed to sustained brand growth.
Marie Moharam holds a Master's degree in Mass Communication/Media Studies from the University of Cambridge. She has honed her skills in strategic marketing at firms like Digitas UK and Q3 Technologies, with a strong focus on digital transformation and technology-driven marketing.
Vincent Ollivier served as Lead Software Engineer at Augment SAS, where he led software development teams and managed the infrastructure on AWS, ensuring the platform’s robustness and scalability. Vincent’s leadership has been crucial to delivering secure, high-performance systems underlying Augment’s AR capabilities.
He holds a Master’s Degree in Network Engineering from Université de Rennes I. With more than 14 years of software engineering experience—including roles at Mairie de Paris and Slate.fr—Vincent excels in full-stack development, cloud architecture, and Ruby on Rails.
Matthieu N. was Product Owner & Senior Lead Developer at Augment SAS, overseeing product strategy and spearheading the development of complex 3D and AR applications. He was responsible for feature specification, leading cross-functional teams, and ensuring high standards in AR product engineering.
A graduate of Centrale Lyon, Matthieu N. is a 3D computing engineer with over 17 years of experience in C++, mobile, and web-based AR/3D development. His industry experience covers a broad spectrum of software engineering roles in AR and immersive technologies.
Yoann Lechopier is Lead Designer Quality and Workflow at Augment SAS, tasked with optimizing 3D production, customer onboarding, and enhancing user experience throughout the product lifecycle. His design leadership has continually improved product quality and overall user satisfaction.
Yoann studied UX design at Digital Campus and brings 9 years of experience in VR, AR, and game design. He has contributed UX and design expertise to automotive and industrial projects, strengthening Augment’s focus on intuitive design.
Aman Jhawar is Vice President Operations at Augmentalis Enterprise Solutions, driving the development of operational best practices across product, quality assurance, marketing, and customer success. His initiatives have fostered a customer-centric approach and ensured operational excellence.
Aman holds a Bachelor's in Business Administration from California State University-San Marcos. He has built a career in operations management and marketing consulting, with a track record of enhancing quality and maximizing customer satisfaction.
The Augment management team features a multidisciplinary group of experts in technology, marketing, sales, design, and operations, all committed to realizing Augment’s vision for augmented reality in enterprise contexts. With founders and executives who bring together international experience, advanced technical skills, and strategic business acumen, the Augment leadership team continues to set the pace for innovation and growth in the AR industry.
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