COMPANY INFO
Astro, officially known as Measat Broadcast Network Systems Sdn. Bhd., is a Malaysian direct broadcast satellite pay TV service provider founded on June 1, 1996, by Ananda Krishnan. It operates in the mass media, digital media, and entertainment industries, offering satellite television, streaming television, and IPTV services nationwide from its headquarters in Kuala Lumpur, Malaysia. The company is a subsidiary of Astro Malaysia Holdings Berhad and its website is www.astro.com.my.
Astro (Malaysian satellite television and media company) is a leading Malaysian direct broadcast satellite pay TV service provider, operating in mass media, digital media, and entertainment sectors. Founded in 1996 by Ananda Krishnan, Astro delivers satellite television, IPTV, and streaming services nationwide from its headquarters in Kuala Lumpur.
Astro’s executive management team brings together seasoned expertise in technology, finance, digital content, marketing, and strategic operations, offering robust leadership that drives innovation and business growth. The diverse backgrounds of the Astro leadership team span global tech, finance, media, and startup sectors, ensuring the company remains at the forefront of entertainment, media technology, and customer experience in the region.
JAEWON LEE serves as CEO at ASTAR, where he leads the organization’s drive into AI-based services, focusing on innovative service and solution development in AI, UX/UI, web development, and marketing. Under his leadership, the company has launched strategic growth initiatives, advanced the AI product roadmap, and significantly expanded its capabilities and presence in the competitive AI technology landscape.
JAEWON LEE earned his degree in Business Administration from Seoul National University. With past experience as CEO at ASTAR Coffee and various roles in research and management, he has built a career around AI technology, UX/UI design, product development, and strategic leadership, ensuring continuous progress for ASTAR and its related businesses.
Yit Lee Choo has held the role of CFO at Astro Overseas Ltd since 2000, providing strategic financial planning, risk management, investment guidance, and compliance leadership. She has been pivotal in ensuring financial stability, effective risk mitigation, and the strengthening of vendor relationships, supporting Astro’s expansion and operational scale.
Yit Lee Choo’s extensive background includes positions at Shell Malaysia and PwC Kuala Lumpur, complementing her 25 years of expertise in accounting and financial management. Her educational foundation and experience have positioned her as a trusted leader in the company’s financial strategy and operations.
Steve Oh is the CFO of East Photonics as of December 2024, offering over 30 years of leadership in finance, M&A, and corporate strategy. His stewardship of financial strategies and operational processes has propelled the company’s ongoing growth and effective execution of strategic initiatives.
Steve Oh’s prior experience includes roles at Samsung Electronics, Deutsche Bank, and Samsung Securities. He holds a Bachelor’s in Electrical Engineering from Seoul National University and is recognized for his significant skills in equity analysis, financial planning, and strategy.
Mark Coetzee serves as Executive Director at the Astro Group, overseeing financial and commercial activities to maximize operational efficiency and drive group-wide growth. His leadership has strengthened the group’s fiscal discipline and business focus since joining the executive team in May 2024.
He holds degrees in Financial Accounting and Management Accounting from the University of South Africa, with broad experience across finance management in the mechanical and industrial sectors. Mark Coetzee’s track record within the Astro Group highlights his capacity for finance leadership.
Mathieu CHAIZE, CTO and co-founder at ALATYR, is a pioneer in robotic bioproduction and space-based biotechnology research. Leading technology development and strategic innovation, Mathieu is central to the advancement of biotech and healthcare applications using microgravity environments.
Mathieu brings aerospace engineering expertise from MIT studies and experience at ArianeGroup and Airbus Defence and Space. His skills in space systems architecture and engineering management have been essential to ALATYR’s achievements and reputation in space technology innovation.
Ronnie Joo is Chief Visionary Officer at Certon and Global Head of Strategy at Aston, spearheading blockchain-based document authentication and strategic business development. He is instrumental in setting the company’s strategic direction and scaling its innovative blockchain solutions across markets.
Ronnie’s education includes an MBA from The University of Hong Kong. His broad professional experience encompasses strategic planning, financial analysis, and tech company leadership, establishing his expertise in blockchain technology, corporate strategy, and transformational business growth.
Andrew Jo is responsible for global marketing strategies at ASTRO Corporation, shaping brand positioning, business development, and international expansion efforts. His leadership in brand management has led to stronger market visibility and significant business growth.
Andrew earned a Bachelor of Business Administration from the University of Southern California and has served as President at Leverstone Co. He specializes in marketing strategy, international business relations, and corporate growth initiatives in the technology and consumer sectors.
Ming Wei Au has driven digital and marketing strategies for Astro’s eGG Network, focusing on esports and sports engagement. She has led high-impact campaigns for major sporting events and expanded eGG Network’s reach and digital footprint.
Ming Wei Au holds a Bachelor of Commerce from Curtin University of Technology. Over her career at Astro, she has specialized in content marketing, digital campaigns, and corporate marketing, particularly within the esports and sports industries.
Astro Chung brings extensive experience from Meta, Amazon, Google, and Samsung to his role as Product Marketing Manager. He leads product strategy, go-to-market launches, and growth initiatives that propel business success and drive global product adoption.
Astro Chung has an MS in Global Leadership from the University of San Diego School of Business and a BA in Political Science. With leadership roles at leading tech companies, his skills encompass product marketing, business development, and strategic partnerships.
Juri Viktor Stork is part of the executive management team at Astrodienst AG, directing strategy and company operations for over 25 years. His long-term commitment has been vital to the company’s stability and continuous growth.
Juri Viktor Stork’s career with Astrodienst AG is marked by leadership, industry knowledge, and a deep understanding of organizational development and management.
The Astro (Malaysian satellite television and media company) executive team exemplifies diversity in expertise, with leaders from finance, AI, engineering, digital business, and marketing sectors. Their collaborative approach and global outlook have facilitated Astro’s position as a mass media powerhouse. The company’s management team, including key figures in finance, technology, marketing, and corporate strategy, ensures robust governance and continued advancement in a dynamic entertainment landscape.
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