COMPANY INFO
The company name is Alo, LLC, commonly known as Alo Yoga. Founded in 2007 by Danny Harris and Marco DeGeorge, Alo is a private American athletic apparel retailer headquartered in Beverly Hills, California, with approximately 501-1000 employees. The company operates in the retail industry, specializing in premium yoga and athletic apparel for men and women. Alo Yoga is dedicated to spreading mindful movement and inspiring wellness by creating high-quality yoga clothing that transitions from studio to street, appealing to both yogis and fashion-forward consumers. Their official website is www.aloyoga.com.
Alo, LLC, commonly recognized as Alo Yoga, is a premier American athletic apparel retailer specializing in high-quality yoga and athletic wear for both men and women. Founded in 2007 by Danny Harris and Marco DeGeorge, the company is headquartered in Beverly Hills, California, and operates globally, boasting a workforce of approximately 501-1000 employees. Alo Yoga has established itself as not only a leader in the retail sector but also as a lifestyle brand dedicated to spreading mindful movement and inspiring wellness, with their collections transitioning seamlessly from studio to street for yoga enthusiasts and fashion-forward consumers.
When it comes to Alo Yoga funding, the company has maintained a relatively lean funding history. Alo Yoga has reported just a single funding round—a Seed round completed in 2021—illustrating a strategy focused on organic growth and operational efficiency rather than repeated venture funding. To date, the company raised $2 million in its Seed round, which served as the foundational capital for developing its products and entering the market. This shows a conservative and targeted approach in securing capital, relying on strategic investments to fuel specific milestones instead of multiple consecutive venture capital rounds. This select funding approach has allowed Alo Yoga to retain control and build long-term value while maintaining a strong brand identity.
Alo Yoga's Seed funding round raised $2 million and was targeted towards initial product and market development. This early-stage investment enabled the company to accelerate the creation of its inaugural product lineup and to validate market demand, laying the groundwork for Alo Yoga’s emergence as a top player in premium yoga apparel.
Atacama Ventures was a lead investor in Alo Yoga’s Seed round, providing critical early-stage capital to support product innovation and market entry. Their involvement marked an important vote of confidence in Alo Yoga’s vision and growth strategy.
KB Partners participated as a lead investor in the Seed round, contributing to the company's initial funding and helping set Alo Yoga on a trajectory of sustained growth in the competitive retail and wellness market.
TitletownTech’s investment in Alo Yoga’s Seed round signified strong backing from an investor network focused on innovative and rapidly growing consumer brands, further enhancing Alo Yoga’s credibility and resources as it expanded its premium activewear offerings.
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