COMPANY INFO
The company name is Alo, LLC, commonly known as Alo Yoga. Founded in 2007 by Danny Harris and Marco DeGeorge, Alo is a private American athletic apparel retailer headquartered in Beverly Hills, California, with approximately 501-1000 employees. The company operates in the retail industry, specializing in premium yoga and athletic apparel for men and women. Alo Yoga is dedicated to spreading mindful movement and inspiring wellness by creating high-quality yoga clothing that transitions from studio to street, appealing to both yogis and fashion-forward consumers. Their official website is www.aloyoga.com.
Alo, LLC, commonly known as Alo Yoga, is a Beverly Hills-based company that designs and sells premium yoga and athletic apparel. Renowned for bridging mindful movement and high fashion, Alo Yoga has captured a global audience with innovative clothing that transitions seamlessly from the studio to the street.
The Alo Yoga leadership team is comprised of deeply experienced executives, blending backgrounds in retail, technology, product development, and brand building. This diverse management team combines strategic innovation with operational excellence, fostering a culture of growth and wellness that’s propelled Alo Yoga into a globally recognized brand. Founders and executives alike bring expertise from leading industry players, ensuring the company continues to set trends and maintain its competitive edge in the premium athleisure segment.
This is the official Forbes profile of Danny Harris, co-founder and CEO of Alo Yoga. As CEO, Danny Harris has steered Alo Yoga’s evolution into a dominant luxury activewear brand, fusing mindful movement with fashion and expanding the brand through new product lines and driven innovation. Under his leadership, Alo Yoga has achieved substantial revenue growth, notable market presence, and cultivated strong celebrity endorsements.
Danny Harris co-founded Alo Yoga in 2007 with Marco DeGeorge, leveraging his retail and fashion entrepreneurship expertise to transform a startup into a billion-dollar enterprise. His background is characterized by strategic vision and brand building, which has been pivotal to Alo Yoga's sustained success.
Marco DeGeorge is the Co-founder and President of Alo Yoga, instrumental in the brand’s product development, operations, and defining the company’s overall strategic direction. His operational leadership has enabled Alo Yoga to scale effectively and become a strong competitor in the global athleisure market.
DeGeorge's career spans product design and business operations. As a founding leader alongside Danny Harris, he has overseen every aspect of the company's growth and expansion, playing an essential role in Alo Yoga's rise.
Karen Peters, as Chief Commercial Officer since October 2024, leads Alo Yoga’s retail, direct-to-consumer, and wholesale business channels. She has been critical in driving operational excellence and rapid business expansion across physical, digital, and social platforms, greatly enhancing the company’s customer experience.
With a BSBA in Marketing from The Ohio State University, Peters previously held senior leadership positions at American Eagle Outfitters, VF Corp., Nautica, and CorePower Yoga. Her comprehensive background in global retail has positioned her perfectly to accelerate Alo Yoga’s ambitious growth.
Becca Arneson leads talent acquisition, people strategy, and organizational development initiatives at Alo Yoga. She has been pivotal in building a robust company culture and attracting the high-caliber talent necessary to sustain Alo Yoga’s ambitious growth trajectory.
Arneson brings over 15 years of talent acquisition and executive search experience, including leadership roles at Urban Outfitters and running her own consulting firm. She holds a BA in English and Theatre from Kenyon College, highlighting her creative and people-focused approach.
Scott Miller heads Alo Yoga’s financial strategy, corporate governance, and global finance operations. Since joining in April 2025, Miller has built high-performance finance teams and led initiatives that have solidified the company’s financial foundation and strategic focus.
Miller’s background includes over 20 years in finance leadership within the retail sector, notably at Victoria’s Secret & Co. He earned a bachelor’s degree in Business with a focus on Finance and Accounting from the University of Cincinnati.
Mahesh K. Murthy oversees digital engineering, driving eCommerce and omnichannel transformation at Alo Yoga. His leadership of the technology teams has advanced the company’s innovation in online commerce and seamless customer experience.
With more than two decades in technology leadership roles at companies such as TransUnion, Seal Commerce, Benefit Cosmetics, and Walmart.com, Murthy holds an MSEE in Computer Engineering from University of Miami.
Masako Konishi oversees merchandising, buying, design, and product development, shaping Alo Yoga’s product strategies and brand collaborations. Her initiatives have included inclusive sizing and enhancing the brand’s presence across multiple channels.
A Harvard University graduate, Konishi previously held senior merchandising positions at Victoria’s Secret and Forever 21, bringing extensive expertise in product leadership and retail merchandising.
Natasha Trindall leads Alo Moves, the company’s wellness and digital content platform. She is responsible for driving revenue, expanding subscriber growth, and developing innovative wellness content.
With nearly 20 years in marketing and fitness tech, Trindall has held roles at FitOn, Les Mills International, and Lionsgate. She holds a Bachelor of Business/Laws from Queensland University of Technology and is Google AdWords Search Certified.
Johana Ozuna manages global sourcing, product innovation, and operations for Alo Yoga, leveraging process improvement expertise and Six Sigma Black Belt certification to optimize quality and supply chain strategies.
Ozuna has over 15 years’ experience in global sourcing and product development, including leadership at Athleta, Gap Inc., and Worth New York. She holds an AAS from Fashion Institute of Technology and a BASc in Industrial Engineering.
Yorllana Mora, MBA leads Alo Yoga's global quality, compliance, and product integrity functions. She oversees quality assurance teams and vendor certification, maintaining the company’s high standards for quality and safety.
Mora’s experience spans quality management roles at Converse, VF Corporation, and Sears Holdings. She holds an MBA and multiple Six Sigma Black Belt certifications from Villanova University and Harvard Business School Online.
Alo, LLC’s executive team, helmed by visionary founders and seasoned management, is structured to balance innovation, operational effectiveness, and people-centric leadership. This dynamic leadership collective sets the company’s strategic direction, guides culture, and continually drives Alo Yoga’s impressive performance in the premium athleisure and wellness space.
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