COMPANY INFO
The American Automobile Association (AAA) was founded in 1902 by nine motor clubs with fewer than 1,500 members, including the Chicago Automobile Club and the Automobile Club of America. It is a not-for-profit federation of motor clubs serving over 65 million members across the United States and Canada, with more than 1,000 offices. AAA operates in the automotive services, insurance, banking, travel, and hospitality industries. Its national headquarters are in Heathrow, Florida, and its website is aaa.com. AAA provides roadside assistance, travel services, insurance, and financial services, advocating for safe and efficient highways while making car ownership and travel more enjoyable for its members.
The American Automobile Association (AAA) is a not-for-profit federation of motor clubs providing automotive services, insurance, travel, banking, and hospitality services to more than 65 million members throughout the United States and Canada. Founded in 1902, AAA remains a leader in roadside assistance and travel services, operating over 1,000 offices with its headquarters in Heathrow, Florida.
The American Automobile Association leadership team brings together decades of collective expertise across insurance, mobility, finance, law, technology, branding, and member services. The AAA executives focus on strategic innovation, operational excellence, and member advocacy, leveraging their diverse backgrounds to advance the organization’s mission of providing trusted, valuable services. The AAA management team includes seasoned professionals with deep roots in the automotive, travel, legal, and financial industries, contributing to the sustained growth and reputation of the brand.
Gene Boehm has been President and CEO of AAA since 2024. He leads the organization in delivering high-quality service, products, and benefits to over 60 million members, ensuring AAA remains a trusted brand. He focuses on strategic planning, sustainability, and direct sales, driving member engagement and operational excellence.
Gene joined AAA in 2017 at The Auto Club Group as Senior Vice President. He has prior experience at PricewaterhouseCoopers consulting on strategy and mergers, and leadership roles at Allstate, Arthur Anderson, and Walgreens. He holds a master's degree in Industrial & Organizational Psychology and a bachelor's in Psychology from Illinois State University.
Douglas Kelly provides strategic direction to AAA's Legal, Corporate Affairs, and Insurance Services departments, ensuring compliance and guiding corporate governance.
Kelly joined AAA in 2020 with over 20 years of legal experience. He was previously Senior Vice President & Associate General Counsel at Marriott Vacations Worldwide and held legal roles at Marriott International and Holland & Knight LLP. He holds a Juris Doctorate with Honors from the University of Florida College of Law and a Bachelor of Science in Political Science from Florida A&M University.
Jason Hosaflook oversees all accounting operations, financial reporting, tax, compliance, payroll, procurement, and facilities. He also serves as Assistant Treasurer for the AAA Foundation for Traffic Safety and Treasurer for AAA Life Re, Ltd.
Hosaflook has been with AAA for over 30 years in various financial roles including Controller. He holds a Bachelor of Arts and completed the Post Baccalaureate Program in Accounting from Stetson University and is a licensed CPA.
Dave Ugan leads AAA's technology innovation, overseeing research, development, and deployment of technologies to enhance customer experience and operational efficiency.
Ugan joined AAA in 2023 with over 20 years in technology leadership across startups, private equity, and large companies. He holds a Bachelor of Science in Computer Science from Marquette University, an MBA from USC, and certifications in cybersecurity and technology.
Meg Lane shapes AAA's brand strategy, enhancing member value through marketing, partnerships, and digital innovation. She leads teams in strategic partnerships, communications, brand, and data analytics.
With nearly 15 years in brand strategy and marketing, Meg previously led global branding at Travel + Leisure Co. She holds a Bachelor of Arts from New England College and certificates in AI in Marketing and Marketing & Analytics from the University of Virginia.
Margaret oversees AAA Automotive services including roadside assistance, driver training, automotive research, and repair services. She drives digital transformation and business growth across North America.
Margaret has over 30 years at AAA, progressing from call center management to ERS network managing director. She holds bachelor's degrees in Business Administration and Public Relations from Regis University.
Jill directs AAA's government relations and traffic safety advocacy, shaping public policy on mobility, safety, energy, and intelligent transportation systems.
She has extensive experience in advocacy and policy initiatives for vulnerable road users and has served on national transportation safety boards. Jill holds a B.A. in Spanish and Global Studies from Nebraska Wesleyan University.
Stacey leads AAA's travel services, managing strategic alliances and technology solutions to deliver differentiated travel products and member benefits.
She has 15 years in technology leadership including roles at Travelclick and Darden Restaurants. Stacey holds a Bachelor of Science in Business Management with a concentration in MIS from the University of Central Florida.
Brian MacAdam drives marketing strategy and product direction for AAA Northern California, Nevada & Utah, focusing on membership, insurance, and travel revenue growth. He leads brand, advertising, and digital marketing efforts.
Brian has diverse experience in strategic planning, finance, analytics, and marketing. He holds executive education in Strategic Marketing Leadership from Stanford, an MBA from University of Western Ontario, and a Bachelor of Commerce from Dalhousie University.
Steve George oversees operations of the NCNU Insurance Exchange, managing insurance services and product offerings to support AAA's member services.
Steve has over 16 years at AAA NCNU in executive roles including EVP Products and Services and SVP Insurance Services. He has prior experience at USAA and Nationwide Insurance. He holds a BA in Social Sciences from West Virginia Wesleyan College.
The American Automobile Association leadership team is composed of seasoned executives with extensive backgrounds in the automotive, financial, insurance, legal, technology, and travel sectors. The AAA management team features strong expertise in strategic planning, technology innovation, brand management, and member engagement, supporting the company’s not-for-profit mission and diverse service offerings. The AAA leadership structure balances tradition and innovation, ensuring long-term growth while addressing the evolving needs of its vast membership base.
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